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Takeout & Delivery

Takeout and delivery are a restaurant's second revenue line, but self-hosted, delivery-platform and self-pickup each involve trade-offs — commission, control, and whether you keep the customer list. Practical guidance on choosing among the three and designing the flow.

Frequently Asked Questions

How do I choose a takeout system — self-hosted or a delivery platform?

It depends on your priorities: delivery platforms are fast to start and bring traffic but charge high commission and keep the customer list; self-hosting keeps control and the list with you at lower long-term cost but you drive your own traffic. Many restaurants mix both: platforms for new customers, self-hosted and pickup for regulars.

Delivery-platform commission is too high — what can a restaurant do?

Common approaches: use platforms to acquire new customers while building self-hosted takeout or pickup to bring regulars back, and nudge guests in-store and on packaging to order directly next time. The point is not to pay commission on every takeout order — gradually move repeat customers to your own channel.

How do I design a smooth takeout pickup flow?

The keys are no congestion, no mix-ups, no waiting: clear order and pickup times, separating takeout from dine-in so they don't clash, a clearly signed pickup area, and realistic prep-time estimates at peak. A smooth flow is what brings pickup customers back.

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